Things have changed in the world of merchandising. Driven by the ascendancy of marketing, the proliferation of product information channels, and advances in computing power, merchants can now do in minutes at the push of a button what used to take hours of writing, data entry and manual review. However, the state of this merchandising union remains paradoxical, and RSR’s latest benchmark on merchandising aims to shed light on this new set of issues. Download RSR’s latest report, Modern Merchandising: Managing Complexity with New Tools and Techniques to learn how retailers are responding to shoppers’ mobile imperatives.
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