Today, consumers’ paths to purchase begin in the digital domain, severely limiting retailers’ ability to analyze and influence purchase decisions. For consumers, it’s just shopping (redefined). For retailers it could mean a whole new go-to-market strategy, as they shift from a purely product-centric planning approach to one that puts customer shopping behaviors at the center of the planning process. This report seeks to examine how retailers are adjusting their merchandise planning and assortment techniques.
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